Writing Rules 2
Keywords:
1.Subtlety 含蓄
2.Obliqueness 側線
3.Keen 熱情
4.Shrewd 精明的
5.Aware 認識
6.Perceptive 敏銳的
7.Discerning 挑剔
8.Sensitive 能理解的
9.Discriminating 識別的
10.Penetrating 尖銳的
11.Wise 明智的; 有才智的; 有判斷力的
12.Clever
13.Intelligent
14.Skilful 製作精巧的
15.Artful
16.Nuanced 微妙的
"Show,Don't Tell!"
literally 側線間接／不直接
Trust your intuition
“Use Familiar Yet Surprising Analogies類比.”
Ask a question
Approach Writing Like Teaching.
"Keep It Simple – but Not Simplistic.”
‧ Obliqueness Word Play
“Show, Don’t tell.”
The Lego print advertising on the right hand side is a good example. It have show different shapes for audience to imagine it with infinite possibility, and make the ad become more fun.
“Use Familiar Yet Surprising Analogies.”
People will buy a polar bear skin from Build-a-Bear for 25-28$ yet it's "ridiculous" to give money towards helping them stay alive or spending money to go to the zoo to see the real animal.The Analogies
is very clear.
“Ask a question.”
it is a interesting way that can make audience focus and think more about the ad and grab their attention.
英國犯罪題材劇集Injustice
Copy:Is murdering a murderer always murder?
謀殺一個殺人犯，還算謀殺嗎?
“Approach Writing Like Teaching.”
Advertising may not all about selling the product, use other ways to say something truth also can attract people to read it.
Just like teaching them in a interesting way.
“Keep It Simple – but Not Simplistic.”
Simple image can give people a strong impression, but meaning in this ad is not simplistic. Just like to create a humor mood and make them feel funny.
Stena Line
Copy:
Grown ups tree of charge
when traveling with children.
I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.