Writing Rules 3
1. “Find the story from without.”
2. “Find the story from within.”
3. “Empathy really is all.” 感同身受，代入其中，從觀眾角度著想
4. “Research, research, research”
5. “What makes a story compelling?”
“Find the story from without.”
I believe no one like to think like a robot, especially designer.
“Innovative”, is the most important word of design.
Maybe you will ask me:How to create a good/unique idea?
In fact, it is very simple. Every design are starting
from a rubbish and simple things that everyone knowed.
However, many times if you keep your mind
more clear, simple and relax, you will have lots of interesting things in your mind. Then, try to associate on it. You can create
some intersting or crazy ideas.
The Key is
“Think out of the box”,
you will be success.
“Find the story from within.”
Some print ad will use slice of life to make resonance to the reader.
Just like this McDonald's Cafe print ad, boy and girl always be
a hot topic for chating in our dailylife, so it is easy to make reader to substitute into the characters and get inside to it.
“Empathy really is all.”
感同身受，代入其中，從觀眾角度著想
SOLVIL ET TITUS “TIME IS LOVE” is my favourite ad, everytimes when it creates a
new advertisement, it must make reader feel touching of the love story and it is a very successful advertisement.
Because everyone must have their own love story, so it can lead them to review the memory of themself and make resonance.
“Research, research, research”
This is the very important process before you design everything.
The designer need to research the brand including history,reference,information,design style,target audience.
When your find out a lot of research resource,it can let you more clear how to create a new project.
“What makes a story compelling?”
The Xperia Soda
Here are some examples
Safeinternetbanking
Make it
Surprise ! Exciting! Cool ! Crazy! Fun! Interesting!
True ! Real ! Love !
Memorable !
“Slap her":
children's reactions
O’South project
The Brighter living
Big idea
陽光 大自然 樹葉 草地 夕陽 橙黃 燦爛 光芒
簡單 樸素 自然 寧靜 清新 草原 沙灘 藍天碧海 海濱長廊
希望 目標 努力 生命 活力 漂亮美麗
學生 成長 上班 夢想 飛翔 輕風 小鳥 自由
溫暖 舒適 公園 生活態度 咖啡 綠茶 看書
愛情 友情 承諾 戒指 結婚 家人 幸福 櫻花樹下
初戀 溫馨 歌聲 眷戀 電車
小孩 歡笑 青春 奔馳 風箏 氣球
運動 足球 籃球 乒乓球 單車
寵物 鷹 兔仔 貓 倉鼠