Keywords | hei0411

Key-words

Simple One print ad can use the simple way to communicate with the target audience, just like this durex print ad, it has used the man logo to illustrate the male sexual characteristic in simple picture, demonstrating the concise and clear desire of the application.	Metaphor This print ad have used the metaphor element to present the product. It have used 8 breasts to figure out the soft and safety feeling of the car airbag. The cons of metaphor is it can use the other thing to correlate the function to the audience for better understanding and remark of the product easier.	Exaggeration In this colgate print ad, it wants to sell the 360° sonic power of the toothbrush. In the image, you can see many colorful toothbrushs inserting in the mouth exaggerately, forming a semi-hemisphere on 360°. The cons of this execution can give you a visual impact, attracting your eyes to focus on it.
Insight The uncommon separation of the eye-balls bring up your imagination of how broad the menu is, to this send, it can grow up your insight and inspire your thinking space. The con is it can make the producer and the audience have a new thinking angle.	Nostalgic One Important advantage of Nostalgic is how a consumer reacts to that nostalgia because when elder consumers remember the past they tend to remember the good moments and therefore they feel young again.	Fun A Fun print ad will attract audience’s interest, feeling amazing out of their knowledges that they never think of. Just like this print ad, it had form a lobster with meats to imply the freshness ability of the fringe.
Humorous Humorous ad is more higher level than the fun ad, because it is not simple to makes audience need to resolve the meaning, so that they may feel interesting and laugh. The cons of this execution is like playing games with them, making them relaxed and receive the commercial meaning without vigilance, reinforce the inspiration of the advertisement.	Humanistic Human is a emotional mamal, they share the common desire of money, love, appearance. The advantage of humanistic advertisement is to use the human feeling and desire, package the products that they hope to want, make the buyer buy that products unconsciously with increase in the confidence or being recognize.	Show and tell(Demonstration) Buyers always have doubt about the claimed function and try to ensure it is appropriate before they buy that product. Under show and tell execution, e.g. find a model to demonstrate or compare with other things, it can lead them to analyse and decide with a strong persuasion, attract their focus and recognise on it.
Show and tell(Demonstration)	Slice-of-life In our daily life, we will indispensable to face some accidents, e.g. spill something. Besides without accidents, some daily things like school life also will make us have same feeling. And slice-of-life advertisement can use this daily things, add intimate feeling, make the things become warm and thoughtful, thus to touching audience to buy it.	Word play(Puns) Wordplay can make people interested in the words building, also make the ad become more active and nor boring by using change in words and associated activity to sell the products, so that grab the attention of audience.

Interactive

Interactive advertising make buyers can personally participate respond and provide feedback to complete the interaction. E.g. By the use of mobile phone on QR code reader, the buyers only react in a simple ways, capture the code to start the process. So that can make them find their favourite product very easy, allow them convenience.

Creating Desire

Eveyeone have desire, want to pursue the things they hope to possess. And just like Apple Macbook advertisement, it has use various graphic stickers to create desire, emphasize personal ownership of the product, stimulate large amount user to decorate their notebook highlighting their individual personal styles that to consume successfully, produce a big business opportunity for the sticker manufacturing company-Geeky Decal.

Key-words

Simple

One print ad can use the simple way to communicate with the target audience, just like this durex print ad, it has used the man logo to illustrate the male sexual characteristic in simple picture, demonstrating the concise and clear desire of the application.

Metaphor

Exaggeration

Insight

The uncommon separation of the eye-balls bring up your imagination of how broad the menu is, to this send, it can grow up your insight and inspire your thinking space. The con is it can make the producer and the audience have a new thinking angle.

Nostalgic

One Important advantage of Nostalgic is how a consumer reacts to that nostalgia because when elder consumers remember the past they tend to remember the good moments and therefore they feel young again.

Fun

A Fun print ad will attract audience’s interest, feeling amazing out of their knowledges that they never think of. Just like this print ad, it had form a lobster with meats to imply the freshness ability of the fringe.

Humorous

Humanistic

Show and tell(Demonstration)

Show and tell(Demonstration)

Slice-of-life

Word play(Puns)

Wordplay can make people interested in the words building, also make the ad become more active and nor boring by using change in words and associated activity to sell the products, so that grab the attention of audience.